We're a company founded by fashion enthusiasts, bicycle lovers and friends.
We believe bike lanes are the new runways and we want you to look and feel beautiful on your ride. Check out our shop and browse for everything from cool gifts for your bicycle loving friends to the latest trends in street style and fashion. Everyday we're on the hunt for new designs and on a mission creating our own products that make your bike and fashion life easier.
Our design philosophy is simple and straightforward and involves two simple steps: define a problem and then design a product that solves the problem. Before we started we had a hard time finding stylish and functional clothes we're able to wear on our morning bicycle commute as well as in the office during the day. So we started sharing the items we've came across on our website and begun to create our own bicycle friendly fashion.
But really, our main goal is to get more people into city cycling. With encouraging people to bike we support cleaner and safer thus more beautiful cities and urban living spaces! The choice to ride is yours...why not look good when making the right decision:)
As individuals and as a company we try hard to always make environmentally friendly and socially responsible decisions. We started as avid cyclists, who love fashion and simply wanted to show that a healthy and more active lifestyle is ‘cool’ and fun. We encourage people to think about their buying decisions and show them how they can make positive contributions to society and the environment – simply by riding a bicycle.
"We started the company because we want to empower people - especially women - to bike. And while turning our idea into an actual business, we were able to create our very own unique working environment detached from time and space. We basically created our dream job – working on the things we're most passionate about: fashion, bicycles, technology and urban innovation. How we made it happen? We simply started and figured it out on the way." Eva and Mela (Founders of Allthatiwant.com).
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